Super Bowl 50, which will be held at the 49ers’ new Santa Clara stadium, will take a one year hiatus with using roman numerals for its logo. According to ESPN’s Darren Rovell, Super Bowl L didn’t look so good on the eye, so the Jamie Weston, the league’s vice president of brand and creative went with the above logo:
“When we developed the Super Bowl XL logo, that was the first time we looked at the letter ‘L,'” Weston said. “Up until that point, we had only worked with X’s, V’s and I’s. And, at that moment, that’s when we started to wonder what will happen when we get to 50?”
[ESPN]
