NFL centers aren’t known as the most marketable guys, but Dollar Shave Club’s One Wipe Charlies decided to give four of them a new role as their chief endorsers. One Wipe Charlies are a flushable wet toilet paper product and the four centers they have selected are: Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers.
According to Dollar Shave CEO Mike Dubin:
“Everybody’s got their eye on the center’s ass all season long,” he said. “That’s why we picked them. They have to keep that area clean, not just on the field but off the field.”
There’s also a charity component. Every time the company sees a tweet reading #cleansnap, it will donate $1 to the charity of the four centers’ choice.
Mr. Dubin declined to comment on how much he’s paying the players. “Let’s say they’re more affordable than the quarterback,” he said with a laugh. By working with only four centers, One Wipe Charlies didn’t have to pursue an official deal with the NFL, which he said would have been too expensive.
“If these guys are getting over $10,000 [for the deal], they’re doing well,” said Leigh Steinberg, CEO, Leigh Steinberg Sports & Entertainment. The most marketable QBs on Madison Avenue, such as Peyton and Eli Manning, won’t even get out of bed for commercial gigs unless they start in the $75,000 to $100,000 range, added Mr. Steinberg.
Definitely a new way of thinking about selling butt wipes and this product is certainly better than endorsing adult diapers like Tony Siragusa is doing.
