Michigan Makes Another Addition To Football Staff

After a season at Notre Dame, Sydney Sims will take over as Michigan’s Director of Strategic Communication and Branding.

Sims Joins Football Recruiting as Director of Strategic Communications and Branding

Welcome @SydneyRSims!#GoBlue

MORE » https://t.co/3XlvyGQNWe pic.twitter.com/20nAo3ESAF

— Michigan Football (@UMichFootball) May 24, 2021

Sims will take control of the Twitter account and other social media platforms, it is believed.

The Wolverines are certainly bumping up the recruiting department in a big way this offseason.