The University of Georgia Bulldogs Athletic Department has been working to develop a new brand that would give their teams a new consistency between all of their athletic teams and their uniforms. Nothing drastic has changed, though they do have a new awesome secondary logo that they worked with Nike to create.
UGA has been working with Nike for the past 15 months to develop brand identity guidelines that help give a consistent look for all teams.
— Georgia Bulldogs (@UGAAthletics) April 2, 2013
Finally a look at the basketball uniforms with the Bulldog Bold font. pic.twitter.com/IhutMAjMMm
— Georgia Bulldogs (@UGAAthletics) April 2, 2013
A look at the Georgia track and field uniforms with the Bulldog Bold font. pic.twitter.com/jJjsNFEirg
— Georgia Bulldogs (@UGAAthletics) April 2, 2013
Georgia’s football uniforms are classic, so I’m glad that they didn’t do anything drastic to them. Updating them with newer numbers and adding a newer secondary logo is a nice touch. The Athletic Department handled this one very well and it’s good that the didn’t let Nike do anything too absurd.
You can see more photos of their new uniforms here.
