The first-day of the NCAA Tournament turned out to be a very memorable one. With the several upsets and close finishes, CBS Sports and Turner are reporting that it had the highest ratings for an NCAA Tournament opening day in a very long time.
CBS Sports and Turner Sports’ exclusive second round coverage of the 2015 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 19, delivered the all-time highest rating for the first Thursday of the NCAA Tournament (since the tournament expanded to four telecast windows for the entire day in 1991). Thursday’s games averaged a 6.6/14 overnight ratings/share, up 10% compared with a 6.0/14 in 2014, according to Nielsen metered market ratings.
Additionally, NCAA March Madness Live delivered a record-setting first Thursday of tournament action with 22 million live video streams registering a 12% increase over last year.
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Thursday’s television coverage, which made NCAA Tournament history with five games decided by one point, showed ratings growth among the telecast windows.
The first daytime telecast window (12:00-4:30 p.m. ET) averaged a 4.6/15 to tie last year as the highest rating for the game window in 25 years.
The second daytime telecast window (2:45-7:30 p.m.) averaged a 6.7/16 to garner the highest rating in for the game window since 1991. The telecast window is up 24% compared with a 5.4/14 in 2014.
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The first primetime telecast window (6:45-10:30 p.m.) averaged a 7.8/13 to register the highest rating for the game window in 25 years. The window surpassed a 7.7/15 in 2014.
The second primetime window (9:15 p.m.-1:15 a.m.) averaged a 7.1/13 to deliver the highest rating for the game window in 25 years and a 15% increase over the same telecast window last year (6.2/12).
